Night Market Realities

In India, there are two distinct markets at least for enterprise software applications. Let me call them the Day Market and the Night Market respectively. The day market is something that I have been talking about for a while. It consists of the traditional businesses who do business with a billion plus residents of this [...]

ROI for ECM Implementations

ROI is the most important criteria for any enterprise project initiatives. It is all the more important for ECM/BPM projects. This is because ECM/BPM will definitely alter the way a company is carrying out their operations. So, it is essential for companies to understand ROI before deciding on an ECM/BPM course. Most organizations actually carry [...]

Capture – Priorities for Emerging Markets

Traditionally, capture systems are all about large mail rooms, tons of paper documents, high speed scanners, and software applications which can handle these types of loads. Companies like Captiva (EMC now) and Kofax built or acquired products which suit such capture needs and became market leaders over the years. While majority of the capture requirements [...]

Choosing an ECM platform

What would be the magic in choosing an ECM platform? What would be the considerations of the CIOs when choosing an ECM product platform? Based on my experience in the Indian market, I would say that the three most important factors many CIOs would look at are:

Price
Comfort level with the product vendor
Brand value of the [...]

Selling ECM in India

I have been convinced for a while that the ECM market in India is huge. In the previous post, I tried to put my thoughts across on that topic. But as a practitioner and vendor of ECM, the struggle has been selling the expertise and solutions in this market. My experiments with selling ECM have [...]